Shinhan Investment analyst Hong said Studio Dragon’s operating profit could rise to around 130 billion won within three years from 28.7 billion won in 2019. It was the first time for such exports to exceed $10 billion, posting almost double the volume from the $5.27 billion posted in 2014. In 2019, Korean cultural content exports posted $10.3 billion (12.4 trillion won), an 8.1% increase from 2018, according to government data. Korean dramas have become a worldwide phenomenon amid the coronavirus pandemic, enjoying popularity even in countries that harbor anti-Korean sentiment and where Asian content faces high entry barriers. In recent years, growing over-the-top (OTT) media services helped boost the global popularity of Korean dramas and the flourishing appetite for Korean content has nudged overseas studios to reach out to Korean production companies for potential collaboration. He said Korea’s three mobile carriers - SK Telecom, KT and LG Uplus - are also trying to transform into video platform operators, which will boost Studio Dragon’s earnings.

as well as US distributors aggressively seek to forge ties with Korean content providers. He expects Studio Dragon’s earnings to significantly improve on the back of robust exports of its dramas as Chinese video platform operators such as iQIYI Inc., Tencent Holdings Ltd. Sunshine,' a popular Korean drama produced by Studio Dragon “The time is coming for the Korean company to win orders for three to four dramas a year from the US alone.” to jointly produce Korean dramas following its earlier deals with Netflix,” he said in the report. “Studio Dragon is in talks with American pay TV network Home Box Office Inc. analyst Hong Se-jong said Studio Dragon has significant growth potential, given the keen interest from global content distributors such as Netflix Inc.

is expected to post handsome earnings in coming years, boosted by a steady stream of joint projects with global distributors as Korean dramas become a worldwide phenomenon. South Korea’s leading drama producer Studio Dragon Corp.

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